People in Rongcheng, Shandong province, make bobo, a type of steamed buns popular during the Chinese New Year festival. [Photo by Li Xinjun / for chinadaily.com.cn]

With Chinese New Year approaching, people in Rongcheng, Shandong province, are busy making bobo, a popular festive steamed bun.

In recent years, the local women's federation has expanded bobo sales in multiple ways, including online platforms. This effort has allowed the traditional craft to enrich local farmers.